Introducing Olive, Coral, Rust & Taupe: Shades Rooted in Nature

There’s something magical about the shift into warmer days: the way sunlight dances on water and how nature awakens with fresh energy. Our latest Auren collection embraces this spirit with four new colors that celebrate the natural world: Olive, Coral, Rust, and Taupe.

Each shade is inspired by sun-drenched landscapes, natural textures, and relaxed sophistication. Designed in breathable linen, these colors invite you to embrace the warmth, move freely, and travel lightly through the season ahead.

Let’s dive into the inspiration behind each shade and how they can bring freshness and versatility to your wardrobe this year.

Olive reflects lush summer landscapes, sun-dappled gardens, and the richness of nature in full bloom. Originally used in military uniforms for its ability to blend into the environment, olive has since become a fashion staple: understated yet distinct, versatile yet full of character.

Olive is a color of resilience, refinement, and a deep connection to the outdoors. It bridges earthy warmth and cool sophistication. It carries the optimism of yellow and the calmness of blue, symbolizing renewal, wisdom, and harmony.

Artists and designers have long celebrated olive’s depth. Claude Monet played with its richness in Bridge Over a Pond of Water Lilies, while Thomas Wilmer Dewing showcased its timeless elegance in Symphony in Green and Gold. Today, designers like Marc Jacobs and Isabel Marant weave olive into their collections for its effortless sophistication, while Balenciaga and Gucci highlight it in accessories as a versatile yet luxurious hue.

Combined with linen fabric, olive takes on a beautifully organic texture, perfect for warm-weather dressing. Our Charli Linen Shorts exude relaxed comfort, ideal for travel, summer strolls, or effortless everyday wear. Styled with warm tones such as rust and taupe, olive enhances a natural, earthy palette. Paired with crisp whites or deep charcoal, it feels modern, sophisticated, and endlessly wearable.

Coral is warm yet soft, bold yet effortless, and vibrant yet refined. Sitting between pink and orange, it carries the strength of a citrus shade while remaining as delicate as a seashell. Named after the marine invertebrates that decorate the ocean floor, coral has long been associated with freshness, energy, and optimism.

While summer palettes often lean into cool blues and crisp whites, coral offers an uplifting warmth that radiates effortless confidence. That’s why this colour has always been popular in fashion. In 2019, Pantone named ‘Living Coral’ the Color of the Year, celebrating its ability to mesmerize and uplift. Whether used in bold statements or subtle accents, coral brings a fresh, invigorating energy that works across seasons.

In our Auren collection, coral takes on a soft, sun-kissed glow in breathable linen, making it a standout shade for warm-weather dressing. The Viola Linen Top in Coral adds a fresh vibrancy to any look, while the Peony Midi Linen Dress in Coral moves effortlessly, offering lightness and elegance with every step.

Rust mirrors the rich tones of desert sands, terracotta rooftops, and the golden glow of a summer sunset. Bold yet grounding, this earthy hue brings depth without overpowering, making it a perfect neutral for effortless summer dressing.

When Louisa, our founder, envisioned rust for the Auren collection, she saw vibrancy in motion: how the sun deepens the color of clay, how linen softens over time, and how nature shifts in the heat. This shade is warm, familiar, and full of character.

In breathable linen, rust takes on an airy, sun-drenched quality. It drapes effortlessly in our Morrisey Linen Twill Pants, offering a relaxed yet polished look for warm days. The Stella Linen Top in Rust adds a touch of earthy sophistication, perfect for pairing with light neutrals.Wrapped around your shoulders, the Lumi Linen Scarf brings a soft warmth to breezy summer nights. Even in the smallest details, like the Linen Twill Scrunchies, rust feels grounding and nostalgic in the best way.

Paired with natural tones such as taupe and olive, rust blends seamlessly into a spring/summer palette. Styled with crisp whites, it feels fresh and modern, while against charcoal, it carries a quiet elegance.

Some colors demand attention. Others offer quiet confidence but effortless sophistication. Taupe is the latter. 

Not quite brown, not quite grey, taupe sits perfectly between warmth and coolness. It enhances texture and silhouette, allowing lightweight fabrics to shine while maintaining a timeless appeal.

Taupe adds depth to our Peony Midi Linen Dress and Morrisey Linen Twill Pants, while the Lumi Linen Scarf offers a sense of balance and calm, perfect for sunlit afternoons or breezy summer nights. Even in Linen Twill Scrunchies, the color brings a soft, effortless touch.

Timeless and versatile, taupe isn’t bound by trends. Whether worn head to toe for a minimalist look or as a grounding element to balance bolder shades, taupe carries a quiet confidence that never fades.

Spring and summer are seasons of sunlit mornings, breezy afternoons, and endless adventures. Whether you’re exploring new destinations or savoring slow moments under the sun, the Auren collection is designed to move with you.

Each shade in this new collection tells a story, woven into breathable linen for effortless styles. Designed to be lived in, layered, and loved wherever the season takes you. Find the colors that speak to you today.